NBC RE-AIRING "DOLLY PARTON'S COAT OF MANY COLORS"
TV Movie Will Air Once More December 25 9/8c
"I hoped to bring some families together so they could sit and watch a move like this. I really wanted to celebrate the people, my whole family, who made me who and what I am today. I'm so blessed and thankful for everyone who watched and I hope this story reaches many, many more when NBC shows it Christmas night," said Parton.
“Dolly Parton’s Coat of Many Colors” ranks as the most-watched film on the four broadcast networks in more than six years with 13 million viewers during the initial Dec. 10 broadcast, and Nielsen live +3 nudging the total up by 2.5 million to an overall 15.6 million, plus a 27% hike that nudged the 18-49 demo from a 1.8 to 2.3. L+3 ratings measure live viewing plus DVR viewing up to three days later.
The film is set in the Tennessee Great Smoky Mountains in 1955. It is neither a biopic nor musical about Parton’s whole life and performing career, but rather a family-oriented faith-based story about the incidents in her and her family’s life around the time she was 9 years old.
“Dolly Parton’s Coat of Many Colors” is the first in a planned series of TV movies inspired by the country music icon’s songs.
The TV movie is available to watch now on NBC.com, NBC apps and Set-Top Box On Demand.