Kings of Leon to Headline Jack Daniel’s Bash on Broadway:
New Year’s Eve in Music City
NASHVILLE –GRAMMY-winning recording artist Kings of Leon, one of the biggest rock bands in the world, will headline the free Jack Daniel’s Bash on Broadway: New Year’s Eve in Music City for 2015, the Nashville Convention & Visitors Corp (NCVC) announced today.
“I can think of no place I’d rather play New Year’s Eve than at home with 100,000 of my closest friends,” said Nathan Followill.
The Jack Daniel’s Bash on Broadway has consistently grown in size, attendance and direct visitor spending since its inception 7 years ago. In 2014, the free event resulted in $17 million in estimated direct visitor spending, more than 22,000 rooms sold in Nashville, drew a record crowd of over 130,000 people and was televised nationally as part of ABC’s Dick Clark’s New Year’s Rockin’ Eve international broadcast.
“The purpose of this event is to bring in significant direct visitor spending to Nashville and to market the brand of Music City, and it has been increasingly successful each year on those fronts,” said Ken Levitan, chair of the NCVC board of directors and president of Vector Management. “With the Kings headlining this year, our opportunity to grow both of those areas – particularly with an international audience – is significant.”
“The Kings’ following internationally is beyond impressive – no doubt they are one of the biggest rock bands in the world right now,” said Butch Spyridon, president and CEO of the NCVC “Not only are they great musicians, but they love Nashville and are great ambassadors for us. We are honored to have them play their hometown and know it takes our event to a new level in terms of reach and expectations.”
While the crowd size will not be confirmed until the conclusion of the event, the NCVC is logistically planning for 150,000 fans on Broadway, the largest crowd size ever for a Nashville concert and the largest Music City New Year’s Eve event to date.
This is not the first time the NCVC has partnered with the band to assist in promoting Nashville. In February, the organization partnered with the band to play a concert at the Schermerhorn Symphony Center in conjunction with the Sports Illustrated Swimsuit launch. The concert was an immediate sell out, and was viewed by more than 75,000 people via its livestream on the web.