KID ROCK AND FANS GIVE BACK IN BIG WAY
OPERATION TROOP AID TO BENEFIT FROM KID ROCK’S CHALLENGE; HARRIS JEWELRY PLEDGES TO MATCH FANS' DONATIONS UP TO $10,000 FROM NOW TO DEC. 15
In announcing Kid Rock’s selection as the recipient of the Operation Troop Aid “Patriot Award” a few weeks ago, OTA founder and executive director Mark Woods stated that "Kid Rock is one of the most giving entertainers I have ever met. He really gets it. Last year, Kid Rock challenged his fans to help raise money to send care packages to the troops. In one short month, we were able to ship over 500 care packages just in time for the holidays. His art, legacy of family and Spirit of Patriotism is exactly why this award exists.”
But, that was 2013. Kid Rock has decided that he would go the distance for the veterans’ organization once again – and ask his loyal following to come along for the ride. A longtime supporter of Operation Troop Aid, Harris Jewelry has pledged to match donations up to $10,000 donated by Kid Rock’s fan base from now through December 15th. For information on how to donate, simply visit www.KidRock.com/carepackage.
Fans can also leave messages for those men and women who are serving our country overseas at that web address, as well. Packages will include items such as toiletries, cookies, candies, headphones, Kid Rock CDs and merchandise from Kid Rock, Made in Detroit, Badass American Lager, Jim Beam, Warner Bros. Records, and FEA/Live Nation, who are partnering up with the entertainer for the drive.
Operation Troop Aid was recently selected as the official military charity for Veterans’ Day 2014 by The Wall Street Journal, which profiled the organization on their website.
The Patriot Award is presented annually by Operation Troop Aid to celebrities that champion the men and women serving in the American Armed Forces. Kid Rock was awarded the Eagle Trophy for his countless endeavors to support troops overseas and at local hospitals and for supporting numerous military charities. Well known for his role as an American Patriot, Kid Rock, has performed at various military bases and continues to meet military personnel at every concert appearance. In winning the award, the singer stands in some impressive company, with previous winners including Hank Williams Jr., Toby Keith, Darryl Worley, Aaron Tippin, Gary Sinise, Charlie Daniels, Mark Wills, and KISS.