Thursday, February 2, 2012

RAM TRUCK BRAND PRESENTS ‘ROAD TO THE RAM®

RAM TRUCK BRAND PRESENTS ‘ROAD TO THE RAM® JAM’
ALL-STAR COUNTRY MUSIC SERIES – THE ULTIMATE FAN EXPERIENCE WITH FIVE OF TODAY’S BEST COUNTRY ARTISTS

Kellie Pickler First Artist to Launch ‘Road to the Ram Jam’; Fans Can Enter to Win Tickets to the Invitation-Only Ram Jam Concert in Nashville, December 29th

February 2, 2012 – The Ram Truck brand presents “Road to the Ram® Jam,” an all-star country music series featuring five of today’s best country artists leading up to an invitation-only 2012 Ram Jam concert event December 29th in Nashville, Tenn., where all five artists will perform.

The Road to the Ram Jam series will be the ultimate fan experience. It will help bring country music fans closer to some of their favorite artists with exclusive video content, the opportunity to win prizes including collectible posters and vinyl records through country radio stations nationwide, free music downloads, as well as a chance to enter to win trips for two to the exclusive Ram Jam concert. Fans can get more information on the Road to the Ram Jam and enter the sweepstakes at www.RamTrucks.com/RoadtoRamJam.

BNA recording artist Kellie Pickler, who recently released her brand new album 100 Proof, is the first artist to help launch the series. She is offering fans a chance to win a free download of her latest single “Tough” when they enter to win a trip for two to the Ram Jam concert. The remaining four participating artists will be announced throughout the year. All five artists will receive a one year lease on a 2012 Ram 1500 Laramie Longhorn truck. The trucks will then be auctioned off in early 2013 with all proceeds going to benefit a military-focused charity of each artist’s choice.

“Road to the Ram Jam extends the brand’s already established alignment with many of today’s top country music artists and their far-reaching fan bases by creating an innovative platform for promoting the artists’ music and connecting with their fans,” said Fred Diaz, President and CEO of Ram Truck Brand. “We are excited to have Kellie and all the artists drive a Laramie Longhorn and experience firsthand the quality and refinement that make it the most luxurious Ram Truck ever produced by the company.”

Fans can check out behind-the-scenes video footage of Kellie in her Ram 1500 Laramie Longhorn as she discusses her love for trucks, her new album 100 Proof, and how she continues to show support for our troops with help from the USO, a nonprofit organization dedicated to lifting the spirits of America's troops and their families.  Kellie has chosen the USO (USO.org) and their services that support wounded, ill and injured warriors as the charity to receive proceeds from the auction of her Longhorn truck in 2013.  To learn more about USO Warrior and Family Care visit, uso.org/warriorandfamilycare.

“The first thing I learned to drive was my grandpa’s truck so I'm definitely a truck girl,” said Kellie. “I’m excited to be part of Ram Truck’s Road to the Ram Jam. We’re going to have a lot of fun on that “Road” - me and my Laramie. I’m also excited that we will be auctioning off my Ram truck at the end of the year to benefit our veterans in need.”

Contest Rules
The Road to the Ram® Jam sweepstakes is open to legal residents of the 48 contiguous United States and the District of Columbia, 18 years or older at the time of entry. Residents of Alaska, Hawaii and Puerto Rico are ineligible. No purchase or payment of money is necessary to win. The sweepstakes starts Feb. 1, 2012, and ends Sept. 30, 2012. Official rules and complete details are found at www.RamTrucks.com/RoadtoRamJam.

About Ram Truck Brand
The Ram Truck brand continues to establish its own identity and clearly define its customer since its launch as a standalone vehicle brand. Creating a distinct brand for Ram trucks has allowed the brand to concentrate on how core customers use their trucks and what new features they'd like to see. Whether focusing on a family that uses its half-ton truck day in and day out, a hard-working Ram Heavy Duty owner or a business that depends on its commercial vehicles every day, Ram has the truck market covered.

The Ram Truck brand has the most innovative lineup of full-size trucks on the market. Ram Truck has emerged as a full-size truck leader by investing substantially in new products, infusing them with great looks, refined interiors, durable engines and features that further enhance their capabilities. Truck customers, from half-ton to commercial, have a demanding range of needs and require their vehicles to provide high levels of capability. Ram trucks are designed to deliver a total package.

For more information on Road to the Ram Jam and to enter the sweepstakes, go to www.RamTrucks.com/RoadtoRamJam.

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