Monday, October 3, 2011

Sarah Darling and Crock-Pot® Brand Launch CrockStar Confessions

Sarah Darling and Crock-Pot® Brand Launch CrockStar Confessions

            Darling is featured on 1,000,000 Crock-Pot® slow cookers
and gifts fans free music

 

NASHVILLE, TN – October 3, 2011 Black River Entertainment recording artist Sarah Darling has partnered up with Crock-Pot®, the original and leading slow cooker brand, to shine a bright spotlight on modern day uses for its slow cookers.  Beginning in October, Darling appears on the packaging of one million select Crock-Pot® slow cookers and purchases of select Crock-Pot® slow cookers will be gifted with a FREE music download of Sarah Darling’s first #1 video,“Something To Do With Your Hands.”

Sarah Darling celebrated this partnership over this past weekend at the Grand Ole Opry with two performances and a Crock-Pot® slow cooker inspired recipe card pre-show autograph signing at the Opry store.

October also kicks off CrockStar Confessions, an engaging social media-driven campaign featuring Crock-Pot® slow cookers and Sarah Darling as the initial CrockStar. Throughout the CrockStar Confessions campaign, Darling’s own confessions about the many unique ways she rocks the crock while at home and on the road will be featured alongside additional CrockStars all the while giving CrockStar fans the ability to win a $2,500 Grand Prize by simply tuning into the confessions at facebook.com/CrockPot and answering trivia questions about the confessions.

“From beverages and breakfasts to candies and cakes, my Crock-Pot® slow cooker works magic every time, no matter how creative I choose to be. I am absolutely obsessed,” confessed Sarah Darling. “I can’t wait to share all of my secrets with other slow cooking fans. I can almost hear them saying:  She made THAT in a Crock-Pot® slow cooker!?”  I really look forward to their confessions too; I just might learn a thing or two!”

ABOUT SARAH DARLING:
Sarah Darling has one of the most recognizable voices in country music. Best known for her #1 music video for “Something To Do With Your Hands,” the track is found on Sarah Darling’s second release with Black River Entertainment, Angels & Devils. Sarah Darling is currently in the studio working on her upcoming album with producer Dan Huff (Keith Urban, Faith Hill, Rascal Flatts) to be released in 2012. Sarah Darling made her Grand Ole Opry debut in February of 2011 and was introduced by Opry Member, Vince Gill. Sarah has since performed on the Opry stage multiple times since. With a passion for cooking and fashion, Sarah Darling signed a promotional deal with Crock-Pot (the original slow cooker) in 2011.  Sarah is also known for her love of Betsey Johnson fashions, and is often seen on stage wearing the designer’s latest dresses.For more information on Sarah Darling, please visit sarahdarling.com or Facebook.com/OfficialSarahDarling

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