Saturday, September 10, 2011

LADY ANTEBELLUM OFFERS FANS MULTIPLE EXPERIENCES

LADY ANTEBELLUM OFFERS FANS MULTIPLE ONLINE EXPERIENCES LEADING UP TO RELEASE OF OWN THE NIGHT

Special Content Available on CMT, Facebook, iTunes, Pandora, Shazam and Spotify

 
Nashville, TN – Sept. 9, 2011 – GRAMMY winning trio Lady Antebellum heads into the release of their third studio album OWN THE NIGHT out Sept. 13 with multiple opportunities for fans to get exclusive online content previewing the new album.  The disc is currently available for pre-order on Lady A’s newly redesigned website www.ladyantebellum.com.

Known for their savvy fan interaction on the web, Lady Antebellum will offer a live stream to fans across the country from their stripped-down show tomorrow in Chicago, IL through their Facebook page and Spotify (for instructions to embed on your site, visit www.ladyantebellum.com/ownthenightlive). Other special online content includes a pre-release of two tracks off the upcoming album on iTunes (“Dancin’ Away With My Heart” and “Wanted You More”) and Pandora will offer a four-part video series and new station programmed by Lady A. In addition to streaming the Chicago concert, Spotify will feature a track-by-track interview with the band about the new album, exclusive streaming of tracks and a playlist Lady A created of their favorite songs.

The trio has also teamed up with CMT and Shazam for the release of their new video “We Owned the Night,” offering a fly-away to see Lady Antebellum at a fan club exclusive event in Nashville on Nov. 14.

Over the past three weeks, more than 50,000 fan entries have been received for Lady Antebellum’s Own The Board game. Winners have collected prizes ranging from autographed guitars to iPads and one grand-prize winner will win a trip to meet Lady Antebellum in Nashville.

For more information and updates on additional digital fan experiences, visit www.ladyantebellum.com.

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